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Slice; Offer; Sentence B2B Playbook working file. Read message-market fit first. One slice. One offer. One handmade batch. Delete teaching notes. Do not paste a sequence or an agent as the proof. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Slice

  • ICP slice and seat:
  • Current alternative:
  • Still passes ICP without a headline (yes / no):

Offer

  • Job we claim to finish (product name removed, still true?):
  • What we will not claim:

Sentence

  • Evidence supporting the message (source / date; distinguish facts from assumptions):
  • Context: first contact / requested follow-up / existing conversation:
  • Opening tied to that evidence:
  • One ask:

Handmade batch

  • Size / author / window / kill date:
  • Qualified conversations:
  • Repeating yes or repeating no:
  • Pattern we believe:

Scale gate

  • Ready to repeat this approach? Evidence / remaining questions:
  • If automation is proposed: permission, review, and stop conditions:
  • What a sequence or agent may not change:
  • Next test if this batch failed (change only one):