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Capture (short clock); Creation (long clock); Evidence B2B Playbook working file. Read measurement model first. Two scoreboards. Do not average software and HDYHAU into one ROAS. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Capture (short clock)

  • Metrics:
  • Owner:
  • Cadence:

Creation (long clock)

  • Metrics:
  • Owner:
  • Cadence:

Evidence

  • HDYHAU: which forms, open text (yes/no), who categorizes:
  • Software fields we will trust—and only for what:
  • Board metrics a channel dashboard may not impersonate:

Disagreement

  • What we fund when SRA and software fight:
  • What we will test instead of attributing: