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Alternative; Sources; Card B2B Playbook working file. Read competitive intelligence first. One alternative. Live short list only. Blank over guess. Delete teaching notes. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Alternative

  • Status quo / build / named vendor:
  • Deal or short list it appeared on (date):
  • Complement, not competitor? (yes / no / why):

Sources

  • Canonical URLs and dates opened:
  • Quote we can attribute:
  • Cells we will leave blank:

Card

  • When to use this card (the sentence a seller hears):
  • Where they win:
  • Where we win, with dated proof:
  • What we will not say:
  • Comparison URL or “not this quarter”:
  • Owner and next review: