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Slide 1 — Title; Slide 2 — The three windows; Slide 3 — Days 1–30 B2B Playbook working file. Read CS-leadership ramp first. Paste each block into a Google Slides slide or a Google Doc heading. Rewrite every line in your facts. Delete this instruction slide. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Slide 1 — Title

  • Role (CCO / VP CS / first CS leader / other):
  • Name:
  • Period start:
  • What is already broken (one sentence):

Slide 2 — The three windows

  • Days 1–30: Audit the book and the post-sale journey
  • Days 31–60: Charter, numbers, coverage
  • Days 61–90: Visible standards (not a reorg costume)

Slide 3 — Days 1–30

Goal: see the book as it is.
  • Health by segment vs reality (NPS/CSAT/score):
  • At-risk accounts and why:
  • Share of book with a strategic touch in 90 days:
  • Sales → CS drop-offs:
  • Onboarding by segment:
  • Success plans: exist / visible / theater:
  • Expansion owner vs CRO:
  • Time spent: success vs support vs admin:

Slide 4 — Days 31–60

Goal: name what CS owns—and does not.
  • Charter (own / partner / not):
  • Engagement standards:
  • Renewal home · upsell home · pay rule:
  • QBR depth and frequency:
  • CS → Product loop:
  • GRR / NRR / churn language with Finance:
  • Health formula owner:
  • Coverage change (segment vs generalist):

Slide 5 — Days 61–90

Goal: prove it in the CRM and with customers.
  • QBR shape on which accounts:
  • Onboarding relaunch (packet / milestones):
  • What Sales can now see (at-risk / health):
  • Book reassignments (from which insight):
  • Sales / Marketing / Product named asks:
  • Hires: yes/no and the capacity sentence:

Slide 6 — We will not do in 90 days

  • Reorg:
  • Tool rip-and-replace:
  • Agency as strategy:
  • Other:

Slide 7 — Summary