Perception
- Statement in the buyer’s mouth:
- Why only this person can prove it:
Scene
- Job they had:
- What broke:
- What they refuse to sell as the fix:
- Why the ICP should care:
Advantage check
- They already have the room? yes / no / evidence:
- They will show up on a cadence we can staff? yes / no / what they will actually do:
- If either is no, we will not call this a marketing advantage.
Surfaces (exactly two this quarter)
- What we will not claim:
- GACCS owner: