Pricing-page brief - B2B Playbook

Unit; Plans (≤5); Hygiene

B2B Playbook working file. Read pricing page first. The unit is already decided on pricing and packaging. This file is the public scan. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Unit

Value metric (one sentence a stranger can repeat):
What is public vs “talk to us,” and why:

Plans (≤5)

Plan	Who it is for	Public number / path	CTA

Add-ons (and why they are not stuffed into a tier):
Multi-product: single lineup / tabs / separate URLs — how the others get traffic:

Hygiene

Pricing is in the main nav (yes/no):
Pop-up (must be no):
Unique-visitor conversion we will read:
Last test date / next test allowed to change: