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Buy; Gates; Cap B2B Playbook working file. Read content syndication first. One publisher. One asset. One 90-day cap. Delete teaching notes. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Buy

  • Publisher / asset:
  • Audience claim:
  • Sample size / date / composition vs our ICP:

Gates

  • Verification (identity / route / duplicate):
  • Post-fill signal we will wait for:
  • Temperature we will write (engaged / not raised-hand):

Cap

  • Cash / hours / stop date:
  • Cost per verified ICP person with the signal:
  • Why we will not annualize their CPL: