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State; Change; Copy B2B Playbook working file. Read lead nurture first. One state per card. Hand-raisers do not enter. Delete teaching notes. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

State

  • Name and entry rule:
  • What we send (URL or artifact—not a meeting):
  • What we refuse to gate:

Change

  • Trigger that upgrades or pauses:
  • Owner when a human is required:
  • Exit criteria:
  • Frequency cap:

Copy

  • Next send (or “silence until trigger”):