Skip to main content
Gates; Talk track (adapt, do not recite); Refuse B2B Playbook working file. Read cold call first. Context → problem scene → interest. Handle the reaction before the objection. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Gates

  • Why this number is theirs and worth a dial:
  • Handmade pattern this offer already produced:

Talk track (adapt, do not recite)

  • Context line (not reusable on the next logo):
  • Problem scene (who / where / what / feeling):
  • One-sentence solution (X so that the problem goes away):
  • Interest check (not “can I have 30 minutes?”):
  • Likely reaction we will agree with first:
  • Test-drive ask:

Refuse

  • Platform pitch, “bad time,” argue (confirm none of these):