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Why this route; Touches; Caps B2B Playbook working file. Read LinkedIn outbound first. Artifact first. No pitch in the connection request. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Why this route

  • Artifact (URL / date / what they said):
  • Why email or phone is worse this week:

Touches

  • Public comment (useful if they never connect):
  • Connect text (or “none”):
  • Note (evidence → consequence → small ask):
  • Next channel if silence:

Caps

  • Volume cap this week:
  • What we will not automate: