Show capture and priority

B2B Playbook working file. Read trade shows first.

One show. Badge is a receipt. Rank by evidence. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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Show

• Event / dates:
• Qualification questions we wrote (not scanner defaults):
• CRM fields visible on the floor:

Capture (one conversation)

• Account / person / seat:
• Business job / trigger / alternative:
• Missing seat / objection:
• Interaction signals (dwell / second pass / walk / second person):
• CRM context before they walked up:
• Agreed next action / owners / dates:

Post-show rank

Rank	Meaning	This person
Next-step	Pre-booked or live conversation with a dated action
Qualified	Job + seat + timing, no date yet
Signal-only	Interaction + ICP, no job yet
Receipt	Scan only — nurture or suppress

Will not

• Scans we will not call pipeline:
• Generic follow-up we will not send: