Creator
- Name / format (newsletter, podcast, essay):
- Overlap evidence (seat / size / geo)—not subscriber count:
- Their dated piece on this operating problem:
Artifact
- Type (benchmark / research cut / working file / other):
- Unique cut (source / date):
- What the cut is not (not a customer list, not a census):
- Disclosure (owner product / paid / customer permission):
Wins
- We get:
- They get:
- The reader gets (must survive without our product name):
After
- Amplification we will actually do:
- Stop rule: