The pair
- Audience (seat + company type):
- Use case:
- Named alternative:
- Advantage over the named alternative (evidence / untested hypothesis):
- How we will test that advantage:
Boundaries
- Pitch TAM we will not put on the homepage:
- GTM TAM we will load into the CRM:
- What we will not market this quarter:
Fuel and engine
- Pages / proof this pair gets:
- Engine this pair rides:
- Homepage speaks to this pair? yes / no / what still leaks:
Next move (while the first pair is still core)
- Same audience, new use case / same use case, new audience:
- What the first niche transfers (proof, partners, content, motion):
- What would make this a cold start (then it is testing, not expansion):