Market–product
- Segment and job:
- Dated evidence they want it (love / pay / pull):
- What would prove this sentence wrong:
Product–channel
- Path this product is actually built for:
- Path we wish we had (do not plan from this):
- What we would have to change in the product to use a different path:
Channel–model
- Year-one pay (ARPU / ACV):
- Fully loaded cost of one success on the real path:
- Danger: hunter motion on a self-serve price, or free loop on a field close (yes / no / how):
Model–market
- How this market already buys:
- Believable capture × number of buyers × price — does the company we claim still exist?
- Board story we will not tell until this math is honest:
Change control
- What we want to add (channel, SKU, AI, segment):
- Which of the four sentences it would break:
- Date these four were last re-written: