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B2B Playbook working file. Read review sites first. Ask after value. Do not draft their review. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Surface

  • Listings we will maintain, and why buyers look there:
  • Profile facts that must match positioning:

Ask

  • Who may ask, and the realization rule:
  • Who we will not ask:
  • Incentive (default none):
  • How we will use a review on owned pages:
  • Paid placement: label as ads, or refuse: