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Job; Audience; Buy B2B Playbook working file. Read paid media first. One job per buy. Creation and capture do not share a scoreboard. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Job

  • Creation / capture / follow (one):
  • Seat and category:
  • Why this is not covering for an unnamed primary motion:

Audience

  • CRM tier this buy is for (T1 / T2 / other):
  • What we suppress (customers / opps / closed-lost / competitors / other):
  • Conversion path (API / pixel only—and why):

Buy

  • Channel hired, and why:
  • Destination URL (must already pass its own pre-flight):
  • What we will not retarget:

Scoreboard

  • Metric and the window we will not shorten:
  • Kill date if the job is not showing:
  • HDYHAU or human path we will read before we declare failure: