Voice
- Named speaker and the perception they own:
- Why a stranger would forward this without buying us:
- Company-page job (library / jobs / proof)—not a second voice:
Path
- Decision page this eventually serves (or “none—memory only”):
- What we will not put in line one:
Proof it worked
- How we will know (HDYHAU / sales mention)—not impressions:
- Stop rule:
- Cadence we can actually keep: