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B2B Playbook working file. Read renewal marketing first. Value packet before the commercial path. Delete teaching notes. Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

Clock

  • Horizon (days) and who is notified:
  • On track / at risk / save (one line each):

Packet

  • Their units and dates:
  • Price-change rule (early / none / exception):
  • What marketing is not allowed to send:
  • Where a no is recorded: