Goal
- Perception we are trying to move, or OKR this ladders to:
- What we will stop if this cannot name either:
Audience
- ICP seat and buying job:
- Why this person, not an adjacent title:
- ICP maturity this is for (core / scaling / testing):
Creative / unique take
- The one thing only we can say (or the one cut of data only we have):
- Still useful if the product name is removed? (yes / no):
- Add-value test: what does the reader leave with that they did not have?
Channels
- Owned URL or artifact:
- Who distributes it (us / peer room / operator / paid):
- What we will not do (spray, syndication without gates, calendar filler):
Stakeholders
- Who must approve before this ships:
- Who actually produces and distributes it:
- Who is informed, and does not get a veto:
- Date we will not slip past:
Decision
- Next step the audience can take:
- Owner and ship date: