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Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.
Scan (write before design)
- Category:
- Seat / operating context:
- What it is (product type a buyer would search):
- Current alternative (their words):
- Why it is better:
- Business result (survives one more “so what?”):
- Primary door (one):
- Constraint we will link, not sell:
Door
- Motion this matches (self-serve / sales-assist / outbound proof):
- Secondary path (header or below-fold only):
- Pages this homepage must not replace:
Proof
- Dated, checkable proof we will show:
- Logo / claim we will remove because it fails ICP:
Change control
- Date this brief was last true:
- Campaign allowed to banner (yes/no / which):