Landing-page brief

B2B Playbook working file. Read landing page first.

One promise. One door. A kill date. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

---

Promise

• Source (ad / partner / email):
• Exact sentence they were promised:
• How this URL keeps it:

Door

• One next step:
• Fields, if any—and why:
• What we will not add:

Retire

• Kill date:
• Standing page we redirect to: