Comparison-page brief

B2B Playbook working file. Read comparison page first.

One alternative from live deals. Name where they win. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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Decision

• Alternative (from win/loss, not a radar):
• Specific job this page decides:
• Who should keep the alternative:
• Who should switch, and what trigger:

Criteria (five to seven jobs)

Criterion	Current alternative	Our approach	Evidence still missing

Switching path

• What changes:
• What remains:
• Next step (one):

Legal / naming

• Constraint (if any):
• Date sales last agreed they will paste this URL: