Product launch card

B2B Playbook working file. Read product launch first.

Tier first. GACCS before assets. Day one is not the end. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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Worth doing?

• Change in one sentence:
• Compared to other campaigns (not other releases), this is worth a launch because:
• Bundle / delay / T3 instead? yes / no / why:

Tier and alignment

• Tier (T1 / T2 / T3):
• Who agreed (product / marketing / sales):
• Success metric (pick one: adoption / velocity / expansion / new ICP):
• Date vs fiscal close (must not share the week):

Story

• Perception this nests under:
• Launch positioning — who:
• What it is:
• Named alternative:
• Why better:
• Other fuel we pair (data, customer, event)—or why none:

GACCS

• Goal:
• Audience (ICP maturity):
• Creative / unique take:
• Channels (and what we took off the checklist):
• Stakeholders:

Link to campaign brief if that file is the source of truth.

After day one

• Ecosystem involved before public date:
• Day 30:
• Day 60:
• Day 90: