> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Company use cases

<img src="https://mintcdn.com/b2-b-playbook/q7TWYNwkzB8FxVLt/assets/illustrations/company-cases.webp?fit=max&auto=format&n=q7TWYNwkzB8FxVLt&q=85&s=d7c607c9540be2a5586156947cbc1759" alt="Understand the situation; Separate results from interpretation; Design your own small test" width="1600" height="900" data-path="assets/illustrations/company-cases.webp" />

**Last reviewed:** 2026-09-06

Three named companies, three specific growth motions. Each case separates what a primary source reports from our interpretation and a suggested test. “Source-checked” means the account and date were checked; company-reported outcomes have not been independently audited.

| Company | Motion                                             | Reported result                                                       | Read                                                                                               |
| ------- | -------------------------------------------------- | --------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- |
| PostHog | Early users followed by a public developer launch  | 300 deployments within days of its Hacker News launch                 | [Launch after usability](https://b2-b-playbook.mintlify.app/use-cases/posthog-launch)              |
| Buffer  | Guest writing followed by syndication              | 949 conversions from four syndication partners in the month described | [Earn distribution relationships](https://b2-b-playbook.mintlify.app/use-cases/buffer-syndication) |
| Zapier  | Find integration requests and sell before building | First paying customers; exact acquisition count not supplied          | [Start with a stated need](https://b2-b-playbook.mintlify.app/use-cases/zapier-first-customers)    |

These are historical cases. A deployment, conversion, paying customer, and GitHub star are different outcomes. Use the mechanism to design a small test; do not copy an old channel result into a forecast.

[Playbooks](../playbooks/README.md) · [Tools](../TOOLS.md)

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