> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Wedge card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-wedge.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=2e55987790b101dc63fcc7b655147a38" alt="The pair; Boundaries; Fuel and engine" width="1600" height="900" data-path="assets/illustrations/worksheet-wedge.webp" />

B2B Playbook working file. Read [wedge](../playbooks/01-strategy-and-buyers/wedge.md) first.

One audience plus one use case. Do not paste the pitch TAM. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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## The pair

* Audience (seat + company type):
* Use case:
* Named alternative:
* Advantage over the named alternative (evidence / untested hypothesis):
* How we will test that advantage:

## Boundaries

* Pitch TAM we will not put on the homepage:
* GTM TAM we will load into the CRM:
* What we will not market this quarter:

## Fuel and engine

* Pages / proof this pair gets:
* Engine this pair rides:
* Homepage speaks to this pair? yes / no / what still leaks:

## Next move (while the first pair is still core)

* Same audience, new use case / same use case, new audience:
* What the first niche transfers (proof, partners, content, motion):
* What would make this a cold start (then it is testing, not expansion):