> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Product launch card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-product-launch.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=4693dad55607af9e1061c3f0dee0e4d7" alt="Worth doing?; Tier and alignment; Story" width="1600" height="900" data-path="assets/illustrations/worksheet-product-launch.webp" />

B2B Playbook working file. Read [product launch](../playbooks/02-product-marketing/product-launch.md) first.

Tier first. GACCS before assets. Day one is not the end. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

***

## Worth doing?

* Change in one sentence:
* Compared to other campaigns (not other releases), this is worth a launch because:
* Bundle / delay / T3 instead? yes / no / why:

## Tier and alignment

* Tier (T1 / T2 / T3):
* Who agreed (product / marketing / sales):
* Success metric (pick one: adoption / velocity / expansion / new ICP):
* Date vs fiscal close (must not share the week):

## Story

* Perception this nests under:
* Launch positioning — who:
* What it is:
* Named alternative:
* Why better:
* Other fuel we pair (data, customer, event)—or why none:

## GACCS

* Goal:
* Audience (ICP maturity):
* Creative / unique take:
* Channels (and what we took **off** the checklist):
* Stakeholders:

Link to [campaign brief](https://b2-b-playbook.mintlify.app/templates/campaign-brief) if that file is the source of truth.

## After day one

* Ecosystem involved **before** public date:
* Day 30:
* Day 60:
* Day 90: