> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Message-market-fit card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-message-market-fit.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=f7bd1fe25226d0064a093efbdc4b7305" alt="Slice; Offer; Sentence" width="1600" height="900" data-path="assets/illustrations/worksheet-message-market-fit.webp" />

B2B Playbook working file. Read [message-market fit](../playbooks/05-outbound-and-prospecting/message-market-fit.md) first.

One slice. One offer. One handmade batch. Delete teaching notes. Do not paste a sequence or an agent as the proof.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

***

## Slice

* ICP slice and seat:
* Current alternative:
* Still passes ICP without a headline (yes / no):

## Offer

* Job we claim to finish (product name removed, still true?):
* What we will not claim:

## Sentence

* Evidence supporting the message (source / date; distinguish facts from assumptions):
* Context: first contact / requested follow-up / existing conversation:
* Opening tied to that evidence:
* One ask:

## Handmade batch

* Size / author / window / kill date:
* Qualified conversations:
* Repeating yes or repeating no:
* Pattern we believe:

## Scale gate

* Ready to repeat this approach? Evidence / remaining questions:
* If automation is proposed: permission, review, and stop conditions:
* What a sequence or agent may not change:
* Next test if this batch failed (change only one):