> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Measurement card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-measurement-model.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=4686f65c52e3f130f53ea29182104311" alt="Capture (short clock); Creation (long clock); Evidence" width="1600" height="900" data-path="assets/illustrations/worksheet-measurement-model.webp" />

B2B Playbook working file. Read [measurement model](../playbooks/09-operations-pipeline-and-measurement/measurement-model.md) first.

Two scoreboards. Do not average software and HDYHAU into one ROAS.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

***

## Capture (short clock)

* Metrics:
* Owner:
* Cadence:

## Creation (long clock)

* Metrics:
* Owner:
* Cadence:

## Evidence

* HDYHAU: which forms, open text (yes/no), who categorizes:
* Software fields we will trust—and only for what:
* Board metrics a channel dashboard may not impersonate:

## Disagreement

* What we fund when SRA and software fight:
* What we will test instead of attributing: