> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing org card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-marketing-org.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=8475384675af2010cdfb4b45315be0ec" alt="Context; Next hire; Coverage" width="1600" height="900" data-path="assets/illustrations/worksheet-marketing-org.webp" />

B2B Playbook working file. Read [marketing org](../playbooks/09-operations-pipeline-and-measurement/marketing-org.md) first.

π-shape, then gaps. Do not hire only engine. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

***

## Context

* Primary motion:
* Team size now / in 12 months:
* Head still ICs? yes / no / until headcount:

## Next hire

* Firsts we will **not** stack:
* π-shape — depth:
* π-shape — proficient:
* Why this is not “another demand-gen seat”:

## Coverage

| Sub-function                   | Who today           | Gap | Next seat (when) |
| ------------------------------ | ------------------- | --- | ---------------- |
| Fuel (content / brand)         |                     |     |                  |
| Engine (growth / distribution) |                     |     |                  |
| Foundation (PMM)               |                     |     |                  |
| Producer / glue                | none / Head / named |     |                  |

## Internal

* Priorities we will show the company this month:
* Requests we will refuse: