> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Nurture-state card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-lead-nurture.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=f4d5248119b5eeaeb17098738d0fd5fc" alt="State; Change; Copy" width="1600" height="900" data-path="assets/illustrations/worksheet-lead-nurture.webp" />

B2B Playbook working file. Read [lead nurture](../playbooks/08-lifecycle-and-customer-marketing/lead-nurture.md) first.

One state per card. Hand-raisers do not enter. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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## State

* Name and entry rule:
* What we send (URL or artifact—not a meeting):
* What we refuse to gate:

## Change

* Trigger that upgrades or pauses:
* Owner when a human is required:
* Exit criteria:
* Frequency cap:

## Copy

* Next send (or “silence until trigger”):