> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Landing-page brief

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-landing-page.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=c11208556c89f64eb457f81d5dd900a0" alt="Promise; Door; Retire" width="1600" height="900" data-path="assets/illustrations/worksheet-landing-page.webp" />

B2B Playbook working file. Read [landing page](../playbooks/07-website-and-conversion/landing-page.md) first.

One promise. One door. A kill date. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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## Promise

* Source (ad / partner / email):
* Exact sentence they were promised:
* How this URL keeps it:

## Door

* One next step:
* Fields, if any—and why:
* What we will not add:

## Retire

* Kill date:
* Standing page we redirect to: