> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Homepage brief

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-homepage.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=b5288533e6b7a223c54f8f90049af081" alt="Scan (write before design); Door; Proof" width="1600" height="900" data-path="assets/illustrations/worksheet-homepage.webp" />

B2B Playbook working file. Read [homepage](../playbooks/07-website-and-conversion/homepage.md) first.

One scan. One door. Delete teaching notes. Do not paste a campaign hero onto `/`.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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## Scan (write before design)

* Category:
* Seat / operating context:
* What it is (product type a buyer would search):
* Current alternative (their words):
* Why it is better:
* Business result (survives one more “so what?”):
* Primary door (one):
* Constraint we will link, not sell:

## Door

* Motion this matches (self-serve / sales-assist / outbound proof):
* Secondary path (header or below-fold only):
* Pages this homepage must not replace:

## Proof

* Dated, checkable proof we will show:
* Logo / claim we will remove because it fails ICP:

## Change control

* Date this brief was last true:
* Campaign allowed to banner (yes/no / which):