> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Expansion card

B2B Playbook working file. Read [expansion marketing](../playbooks/08-lifecycle-and-customer-marketing/expansion-marketing.md) first.

Realization before the ask. Not a base blast.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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## Owners

* Paid for expansion:
* Paid for renewal:

## Gate

* Realization rule:
* Triggers we honor:
* Triggers we refuse:
* Next job this quarter (one):
* Segment (not the whole base):
* Gross vs net sentence we will not hide: