> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Demo-request brief

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-demo-request.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=5fb98193cb2dea3e569d2d065746e9a1" alt="Promise; Fields; After submit" width="1600" height="900" data-path="assets/illustrations/worksheet-demo-request.webp" />

B2B Playbook working file. Read [demo request](../playbooks/07-website-and-conversion/demo-request.md) first.

High-intent path only. Hand-raisers skip the score ladder. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

***

## Promise

* URL:
* Sentence the button actually promises:
* Length and what they should have ready:

## Fields

* We will ask (and why each makes the meeting better):
* We refuse:
* HDYHAU open text, required on this form only (yes/no):

## After submit

* Owner and SLA:
* Wrong-seat / student / customer / competitor path:
* Confirm message (scope they can correct):
* Pages that must *not* use this CTA: