> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Alternative card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-competitive-intelligence.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=e1e8c312a675c582059bdfa13d1bd8e9" alt="Alternative; Sources; Card" width="1600" height="900" data-path="assets/illustrations/worksheet-competitive-intelligence.webp" />

B2B Playbook working file. Read [competitive intelligence](../playbooks/02-product-marketing/competitive-intelligence.md) first.

One alternative. Live short list only. Blank over guess. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

***

## Alternative

* Status quo / build / named vendor:
* Deal or short list it appeared on (date):
* Complement, not competitor? (yes / no / why):

## Sources

* Canonical URLs and dates opened:
* Quote we can attribute:
* Cells we will leave blank:

## Card

* When to use this card (the sentence a seller hears):
* Where they win:
* Where we win, with dated proof:
* What we will not say:
* Comparison URL or “not this quarter”:
* Owner and next review: