> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Cold-call card

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-cold-call.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=191c4abeae254ff8243bad1af14b02ed" alt="Gates; Talk track (adapt, do not recite); Refuse" width="1600" height="900" data-path="assets/illustrations/worksheet-cold-call.webp" />

B2B Playbook working file. Read [cold call](../playbooks/05-outbound-and-prospecting/cold-call.md) first.

Context → problem scene → interest. Handle the reaction before the objection.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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## Gates

* Why this number is theirs and worth a dial:
* Handmade pattern this offer already produced:

## Talk track (adapt, do not recite)

* Context line (not reusable on the next logo):
* Problem scene (who / where / what / feeling):
* One-sentence solution (X so that the problem goes away):
* Interest check (not “can I have 30 minutes?”):
* Likely reaction we will agree with first:
* Test-drive ask:

## Refuse

* Platform pitch, “bad time,” argue (confirm none of these):