> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Case-study brief

<img src="https://mintcdn.com/b2-b-playbook/8TjYHkeg5vZEv16F/assets/illustrations/worksheet-case-study.webp?fit=max&auto=format&n=8TjYHkeg5vZEv16F&q=85&s=ee6e7425488e04a9fd42fb107bfe3d5b" alt="Permission; Story; After" width="1600" height="900" data-path="assets/illustrations/worksheet-case-study.webp" />

B2B Playbook working file. Read [case study](../playbooks/03-brand-story-and-content/case-study.md) first.

Named customer. Dated result. Friction on the page. Delete teaching notes.

Copyright © 2026 Ivan Xu. Private operating copy permitted. See LICENSE.

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## Permission

* Public name:
* Approver / date:
* Facts we are allowed to print:

## Story

* Seat and why they match the ICP:
* Alternative in their words:
* Trigger:
* Action (what changed / what stayed):
* Result (number, date, denominator, source):
* Friction we will print:
* Forward line:

## After

* Map row this URL serves:
* Next step:
* Sales will paste without a rewrite (yes/no):