> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.
# 07 · Website & conversion
A visitor should be able to understand the product, check whether it fits, and choose a next step without needing someone to explain the website. Start with one of those tasks and follow the path yourself. The guides here help you repair the point where it becomes unclear.
**Last reviewed:** 2026-09-06 · **Reading edit:** 2026-09-12
## Start here
1. [Choose the visits your site needs to support](/playbooks/07-website-and-conversion/website-strategy) — Map the questions an evaluator or customer brings.
2. [Make the product easier to picture](/playbooks/07-website-and-conversion/product-page) — Show the workflow, requirements, and useful result.
3. [Make asking for help straightforward](/playbooks/07-website-and-conversion/demo-request) — Explain what happens after the form is submitted.
## Playbook map
| Guide | What it helps you do |
| ------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- |
| [Homepage](/playbooks/07-website-and-conversion/homepage) | Can a new visitor understand who the product helps and what to do next? |
| [Comparison page](/playbooks/07-website-and-conversion/comparison-page) | How can buyers compare the options fairly and find the right fit? |
| [Pricing page](/playbooks/07-website-and-conversion/pricing-page) | Can a buyer understand what they will pay and which option fits? |
| [Demo request](/playbooks/07-website-and-conversion/demo-request) | What should a visitor expect before and after asking for a demo? |
| [Landing page](/playbooks/07-website-and-conversion/landing-page) | Does this page deliver what the campaign promised? |
| [Forms and chat](/playbooks/07-website-and-conversion/forms-and-chat) | What information do we need, and how do we make asking for help easy? |
| [Website strategy](/playbooks/07-website-and-conversion/website-strategy) | Which visitor tasks should the site make easier? |
| [Product page](/playbooks/07-website-and-conversion/product-page) | Can the reader picture the product working on their task? |
| [Documentation and resource center](/playbooks/07-website-and-conversion/documentation) | Can someone find a current answer and complete the steps without extra help? |
| [Lead magnet](/playbooks/07-website-and-conversion/lead-magnet) | Does the resource offer enough value to justify asking for information? |
| [Conversion-rate optimization](/playbooks/07-website-and-conversion/conversion-rate-optimization) | Which change could help suitable visitors complete the next step? |
| [Self-service buying](/playbooks/07-website-and-conversion/self-service-buying) | Can a suitable customer evaluate and purchase without waiting for a meeting? |
## Try one thing
Ask someone unfamiliar with your website to find an important answer, such as a supported integration or the price. Watch where they hesitate and improve that part first.
## Where to go next
Pick a guide above for the task you are working on, or browse [Lifecycle & customer marketing](/playbooks/08-lifecycle-and-customer-marketing) for a related part of the work.
[Back to the playbook index](/playbooks)
**Status:** Domain guide published · 12 tactic playbooks published
***
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