> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.
# 05 · Outbound & prospecting
Reaching out is easier when you can explain why the conversation might help the other person. Work from a relevant company and a real question toward a short message, an appropriate contact route, and a thoughtful response.
**Last reviewed:** 2026-09-06 · **Reading edit:** 2026-09-12
## Start here
1. [Find a reason to start a conversation](/playbooks/05-outbound-and-prospecting/account-research) — Gather the few facts that matter to your question.
2. [Write a useful first message](/playbooks/05-outbound-and-prospecting/cold-email) — Make the relevance and next step easy to understand.
3. [Continue the conversation well](/playbooks/05-outbound-and-prospecting/reply-handling) — Answer what the person actually asked and keep your promises.
## Playbook map
| Guide | What it helps you do |
| ------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------- |
| [Account research](/playbooks/05-outbound-and-prospecting/account-research) | What do we need to know before starting a conversation with this company? |
| [Buying signals](/playbooks/05-outbound-and-prospecting/buying-signals) | Does a recent change give us a relevant reason to reach out? |
| [Message-market fit](/playbooks/05-outbound-and-prospecting/message-market-fit) | Do suitable people understand and care about the offer? |
| [Cold email](/playbooks/05-outbound-and-prospecting/cold-email) | How do we write a short first email with a useful reason to respond? |
| [Multichannel sequence](/playbooks/05-outbound-and-prospecting/multichannel-sequence) | When does another contact step help, and when should we stop? |
| [SDR onboarding](/playbooks/05-outbound-and-prospecting/sdr-onboarding) | How do we help a new prospecting teammate learn the work? |
| [Contact data](/playbooks/05-outbound-and-prospecting/contact-data) | Can we trust and appropriately use the contact details we have? |
| [Cold call](/playbooks/05-outbound-and-prospecting/cold-call) | How do we open a relevant conversation and handle the response? |
| [LinkedIn outbound](/playbooks/05-outbound-and-prospecting/linkedin-outbound) | Which LinkedIn approach fits the relationship and the reason for contact? |
| [Contact research](/playbooks/05-outbound-and-prospecting/contact-research) | Who is responsible for this task, and how can we approach them appropriately? |
| [Email deliverability](/playbooks/05-outbound-and-prospecting/email-deliverability) | What keeps expected emails arriving reliably? |
| [Reply handling](/playbooks/05-outbound-and-prospecting/reply-handling) | What did the person ask for, and what should happen next? |
| [SDR handoff](/playbooks/05-outbound-and-prospecting/sdr-handoff) | What context should move from prospecting into the sales conversation? |
## Try one thing
Review one draft message. Underline the reason this particular person might care and the question you are asking. If either is missing, revise it before sending.
## Where to go next
Pick a guide above for the task you are working on, or browse [Account, field & partner marketing](/playbooks/06-account-field-and-partner) for a related part of the work.
[Back to the playbook index](/playbooks)
**Status:** Domain guide published · 13 tactic playbooks published
***
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Canonical source: [github.com/weilun88313/B2B-Playbook](https://github.com/weilun88313/B2B-Playbook)