> ## Documentation Index
> Fetch the complete documentation index at: https://b2-b-playbook.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.
# 03 · Brand, story & content
You have useful things to share, but deciding what to write or record can take longer than making it. Start with a question your audience already asks. These guides help you turn an answer into an article, story, newsletter, conversation, or other format worth spending time with.
**Last reviewed:** 2026-09-06 · **Reading edit:** 2026-09-12
## Start here
1. [Choose a question worth answering](/playbooks/03-brand-story-and-content/content-strategy) — Connect the next piece to a real reader need.
2. [Tell the story behind your work](/playbooks/03-brand-story-and-content/founder-story) — Use a specific experience rather than a polished origin myth.
3. [Help a customer explain what changed](/playbooks/03-brand-story-and-content/case-study) — Build a useful account of the work, with their permission.
## Playbook map
| Guide | What it helps you do |
| ---------------------------------------------------------------------------------- | ----------------------------------------------------------------------- |
| [Founder story](/playbooks/03-brand-story-and-content/founder-story) | How can the founder share a specific experience worth learning from? |
| [Content strategy](/playbooks/03-brand-story-and-content/content-strategy) | Which reader questions deserve our limited writing time? |
| [Case study](/playbooks/03-brand-story-and-content/case-study) | How do we explain what changed for a customer, with their approval? |
| [White paper](/playbooks/03-brand-story-and-content/white-paper) | When does a buyer need a longer, well-supported explanation? |
| [Brand strategy](/playbooks/03-brand-story-and-content/brand-strategy) | What do we want people to remember, and how do we make it credible? |
| [Brand narrative](/playbooks/03-brand-story-and-content/brand-narrative) | How do we tell a coherent story about why the company exists? |
| [Thought leadership](/playbooks/03-brand-story-and-content/thought-leadership) | Which useful observation could help a reader reconsider a decision? |
| [Newsletter](/playbooks/03-brand-story-and-content/newsletter) | What can we send regularly that people will be glad to receive? |
| [Webinar](/playbooks/03-brand-story-and-content/webinar) | What would be easier to learn through a live explanation and questions? |
| [Podcast](/playbooks/03-brand-story-and-content/podcast) | What would make someone return for the next conversation? |
| [Video](/playbooks/03-brand-story-and-content/video) | Where would showing the work make it easier to understand? |
| [Community-led growth](/playbooks/03-brand-story-and-content/community-led-growth) | What recurring problem could practitioners help each other solve? |
## Try one thing
Write down one question someone asked about your work this week. Sketch an answer with a concrete example before choosing where to publish it.
## Where to go next
Pick a guide above for the task you are working on, or browse [Channels & distribution](/playbooks/04-channels-and-distribution) for a related part of the work.
[Back to the playbook index](/playbooks)
**Status:** Domain guide published · 12 tactic playbooks published
***
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Canonical source: [github.com/weilun88313/B2B-Playbook](https://github.com/weilun88313/B2B-Playbook)